All proceeds from the sale of the title and the album Listen Up: The Official 2010 FIFA World Cup ™ Anthem will be repaid on the initiative "20 Centres for 2010". The goal of the campaign's official World Cup FIFA 2010 South Africa is to use the power of football to work positively to social change, building on twenty centers across Africa Football for Hope devoted to public health, education and football.
FIFA since 1994 and Sony cooperate to produce the official song of each FIFA World Cup. The tradition dates back to the official anthem of the 1966 competition in England, when a song was written in honor of the first official mascot (a lion named Willie). Since then, the song and the official mascot has always occupied a prominent place in the media as an anthem and an icon of the largest single-sport sporting event in the world. After Un'estate italiana Edoardo Bennato and Gianna Nannini in 1990, Daryl Hall Gloryland with Sounds of Blackness in 1994, La Copa de la Vida "by Ricky Martin in 1998, Vangelis played Boom by Anastacia in 2002 and a symphony orchestra Korean and Japanese national anthem in the last day Time of Our Lives was the international quartet Il Divo for the 2006 edition of the competition.
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